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This web site has the following on the web page, "ORTHOPEDIC PAIN RELIEF FOR ANKLE, KNEE, SHOULDER, WRIST, AND ELBOW." Our analyzers noticed that the web page also said " From Protection to Prevention and Rehabilitation." The Website also said " Featuring the new PSII Hinged Knee Brace, Pro Stabilizer Knee Brace, and the Dual Disk Hinged Knee Brace. Providing the Highest Level of Knee Support, Protection, and Pain Relief to the Knee Joint. Protective Knee Guards with Hyperextension Stops by McDavid. McDavid Lace Up Ankle Braces." The website's header had mcdavid as the most important optimized keyword. It is followed by knee brace, hinged knee, and knee which isn't as ranked as highly as mcdavid. The next words mcdavid.braceup.com uses is supports. ankle brace was included and might not be viewed by search engines.